Jorge holds a degree in Electronic Engineering from the Technological University of Buenos Aires. After several years in multinational telecommunications companies, in 2007, with the emergence of LED technology, he co-founded Luxes alongside a team of engineering, design, and architecture professionals. Luxes would become one of the pioneers in introducing LED lighting products to Spain. Driven by the desire to contribute to the transformation of outdated and obsolete lighting systems, they drew inspiration from what science has demonstrated so far: that the path to achieving balance in people's lives is to mimic nature. Through the use of the latest technologies, they successfully merged their initial purpose by creating products with innovative designs that are highly versatile, efficient, and durable.

Luxes boasts a large and professional team and undertakes projects of all kinds, both in the public and private sectors. They offer an extensive range of high-quality, proudly designed, and "Made in Spain" custom products. They have extensive experience in significant projects, including installations in the Barcelona Metro stations, the Hospital Clínic, the iconic Planeta building, the HP Building, Hotel Cartago in Ibiza, Hotel Nobu, Hotel Panorama in Andorra, Caldea Spa in Andorra, Tanger Casino, Mogador Hotel in Casablanca, The House of Wisdom in Sharjah, United Arab Emirates, among many others.

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