Gema, an architect and Managing Partner of Alfaro-Manrique Atelier since 2005, is responsible for the studio's Business Development, client management, and concept generation. In recent years, she has led numerous high-impact hotel projects known for their distinctive design and has also been involved in significant consulting and development operations. Gema has been in charge of Real Estate Asset Management for Acción Contra el Hambre since 2015, and she holds the position of Vice President of the Real Estate Club at IE Business School, Vice President of Women in Hospitality, and Partner at Wires. She is also involved in education and frequently serves as a panelist and speaker. Gema holds a Master's degree in Real Estate Business Management from IE Business School, is a PMP (Project Management Professional), and a Senior RICS Student in Management Consultancy.

Alfaro-Manrique Atelier is an architecture, design, and consulting firm specializing in the Hospitality and Living sectors. With 18 years of experience in the field, the firm covers a wide spectrum of design, from large-scale projects to furniture design. Their approach focuses on tailoring specific solutions to meet each client's needs, seeking a unique character for each project, and using a timeless, contemporary language that is closely tied to the location and its history. The team is characterized by its curiosity, a passion for taking on new challenges, and strong technical and project management skills. Their work has been featured in various national and international media outlets. One of their primary objectives is to present design as an added value that can contribute to the success of the business.