Beatriz holds a Master's degree in Communication and Marketing from the Instituto de Empresa, as well as a Master's degree in Digital Marketing from INESD. As a member of the third generation of the family business, she is part of the management team at Gancedo, working tirelessly alongside her team to digitize the various sales channels of the company. Her career has been focused on the commercial and sales world, starting her career with prospecting to open a division in Mexico. As a brand ambassador for Gancedo, she emphasizes the need to showcase the creativity, vitality, and connection of the textile world with design. With a clear interest in the world of art and design, she regularly collaborates with renowned decoration schools, architects, interior designers, and designers.

Gancedo is a leader in interior textile design (rugs, cushions, curtains/sheers, fabrics); they are expert designers, textile editors, and consultants. For 75 years, they have developed their own system to achieve excellence in all areas of the complex Contract project process, providing a set of guarantees that have earned them the trust of those responsible for numerous hotels, restaurants, and workplaces they have helped create nationally and internationally. Interior designers, architects, designers... In Gancedo, you have the perfect ally to undertake projects of any scale with complete confidence. Excellence, quality, attention to detail, design, and 360° support are the central elements of our brand mission.