Stand: H19

When running water was introduced in the 19th century, Villeroy & Boch started the serial production of sanitary ceramics and contributed towards bringing bathroom culture and hygiene to the wider market throughout Europe. The company was able to transform the bathroom into a feel-good oasis thanks to Luigi Colani’s pioneering product concept in 1975. The bathroom was no longer regarded as just a place for personal grooming, instead it gained the same status as all other living areas and became an expression of personal taste. The bathroom has become a personal retreat for many people where they can relax and unwind.